Arby's - Oshawa Generals Arena Signage
Arby’s has the meats. And 17 sandwiches piled high with them. When they wanted to create some communications for the Oshawa Generals’ arena in Canada, I said “Yea I’d have an appetite for that!”
Using language true to the hockey enthusiast, these posters featured terms like “barn” which refers to what hockey players call an arena. Or “sauce” which means an airborne pass that lands perfectly flat on the ice to a teammate.
The sliding glass doors pushed the delicious Arby’s sandwiches ever so close to the players’ gaping mouths.