Butcher’s Mark - Fight Bland
A modern day version of the old butcher shops in the Northeast United States. I helped create and launch this brand from its very inception creating the name, brand story and brand campaign. that was all about insane flavor. .
Fight Bland - The Case Study
From naming the concept, creating the brand story, identity and more to a fully integrated campaign of print, social, OOH, video, in-store art and more, Butcher’s Mark has been wildly successful in its first 2 years of existence
The campaign consisted of print, social video and statics, outdoor, direct mail, website design, package design and in-store video.
Social videos unwrapped fun, flavorful messages.
In-Store video promoting each marinade with fun flavor profiles.