North American Spine - Normal Is Amazing
What’s boring and mundane to the most of us is just the opposite to those suffering from chronic back pain. This is an integrated campaign with one singular focal point: Normal is amazing.
Mantra
How about some really boring social videos?
The campaign focused on the mundane, everyday activities and targeted chronic back sufferers. Because once able to do these activities again, life is amazing.
Media: Print, social, digital, landing page, direct mail and email
A direct mail piece for a free MRI printed on actual x-ray material.
Patient booklet
Patient booklet inside spread mantra
