One Foolish Act

This campaign for bicycle and pedestrian safety laid out how a person’s life would have unfolded had they not been killed by a drunk or impaired driver.

 
 
newspaper_Foolish 1.jpg

Newspaper ads featuring the entire life of someone if they hadn’t been killed by a drunk driver.

Out of home signs placed in areas where an event would have taken place if the person had not been killed.

Out of home signs placed in areas where an event would have taken place if the person had not been killed.

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