S.A.F.E. - Saving Africa’s Elephants
S.A.F.E. is a group of tremendously giving and talented people dedicated to galvanizing and uniting the tourism industry to help end the dramatic rise in poaching of Africa’s elephants. 35,000 African elephants are killed each year and at this alarming rate will be extinct in as little as 10 years.
Social and digital
With an average of 35,000 elephants killed every year, this campaign helped travelers experience the gravity of this epidemic online when they searched for images of the African elephant. And traditional digital ads were more engaging to powerfully get this message across.